The Microcall ‘Response to Marketing Campaigns’ report offers a summary of response to recent marketing campaigns. The report lists the total calls that each campaign or ad generated and summarizes this information in the form of a pie chart for quick and easy analysis. Detailed information for each campaign can be found by “drilling down” to display all call activity for the selected campaign.

Advertising effectiveness can be tracked by calls made to a specific phone number (trunk) and/or by account codes that refer to a specific advertisement such as; TV Commercials, Billboards, Direct Mail Pieces, Radio Ad’s, Magazine Ad’s and more. Microcall easily provides reports illustrating the number of calls each advertisement generated.