Large corporations spend millions of dollars annually on Advertising so it is imperative to have a measurement tool to determine the overall effectiveness of the Ad’s message and placement. Microcall extensive reporting help managers make informative advertising decisions such as:
- What was the response from each Advertisement?
- Which type of Advertisement was more effective?
- Where to invest future Advertising dollars and with which media (radio, television, websites, print ads, billboards, direct mail pieces, promotions, etc.)?
- From which Advertisement did the customer hear of the product / service?
- Is there a specific geographic location that was more effective?
Microcall reports provide great insight into other advertising factors such as, customer product perception, corporate image, success of sales promotions, and more.